Email Marketing – The Quickest and Easiest way to get people into your store!

Sending email newsletters and promotions to your customers can help you promote specials, advertise an open house, provide coupons and drive traffic into your store and onto your website?  Before you can begin your email campaign you need to build your email mailing list.  Here are some suggestions on the different ways you can obtain the email addresses of your prospects and customers.

Simply ask! When checking out a customer, simply instruct your sales associates to ask clients for their email address for your mailing list to receive coupons and promotions.

Have a drawing for a product or a gift certificate.  Use the entry form to collect customers' email and mailing addresses.

Put a link on your website to join your mailing list for coupons, early promotions and newsletters.

Keep a address book and a sign on your front counter requesting their email address.

Attend a Tradeshow specific to your product and collect email addresses through a raffle or free giveaway. 

If you're not an expert at marketing or creating attractive email pieces there are tools for you available on the internet at an extremely affordable cost. The service that we use is Constant Contact.  It allows you to use standard templates or create your own code.  You can maintain email list and track results from your email campaign like who opened it, who deleted it, who clicked on links for more information. 

For more information on Constant Contact visit www.constantcontact.com.

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10 Creative Marketing Ideas for Retailers

1. Create a calendar for customers with your shop's name and address on it.

2. Join a trade association or organization related to your industry.

3. Have a drawing for a product or a gift certificate. Use the entry forms to collect customers' email and mailing addresses.

4. Develop a brochure of services your shop offers.

5. Conduct monthly clinics about a product or service you offer or schedule semi-annual seminars on related "how-to" information for your industry.

6. Develop a website to showcase your products, services and location. Use a memorable URL and include it on all marketing materials.

7. Include customer testimonials in your printed literature.

8. Promote yourself as an expert by writing articles or tips on topics related to your industry.

9. Provide free t-shirts with your logo to your staff to wear.

10. Hold an open house. Invite prominent city officials and the press.